Category: Automotive

“The Packard”: Ne Plus Ultra of Automotive House Organs (2)

“The Packard”: Ne Plus Ultra of Automotive House Organs (2)

Con­tin­ued from Part 1…. The Packard, the most ele­gant peri­od­i­cal ever pub­lished by an automak­er, spanned the Packard motorcar’s gold­en age. Dwight Hein­muller of The Packard Club spent many years track­ing and scan­ning the rare copies. Sav­ing The Packard for pos­ter­i­ty, he is post­ing high-def­i­n­i­tion scans on the club web­site. Sev­en­ty-sev­en of the 110 issues are present, with more to come. Since that post includes only excerpts of my 1981 his­to­ry of The Packard, I pub­lish the full text in two parts here­in. RML

“Ask The Man Who Owes For One”

Packard’s long­time slo­gan was “Ask the man who owns one.”…

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“The Packard”: Ne Plus Ultra of Automotive House Organs (1)

“The Packard”: Ne Plus Ultra of Automotive House Organs (1)

The Packard, the most ele­gant peri­od­i­cal ever pub­lished by an automak­er, spanned the Packard motorcar’s gold­en age. Dwight Hein­muller of The Packard Club spent many years track­ing and scan­ning the rare copies. Sav­ing The Packard for pos­ter­i­ty, he is post­ing high-def­i­n­i­tion scans on the club web­site. Sev­en­ty-sev­en of the 110 issues are present, with more to come. Since that post includes only excerpts of my 1981 his­to­ry of The Packard, I pub­lish the full text in two parts here­in. RML

1. The Packard: setting the standard, 1910-11

“I am much pleased with the idea of pub­lish­ing a peri­od­i­cal intend­ed to cir­cu­late among all who are inter­est­ed in Packard wel­fare,” wrote Gen­er­al Man­ag­er Alvan Macauley in June 1910.…

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Harrington Le Mans: Sunbeam’s Lovely Gran Turismo

Harrington Le Mans: Sunbeam’s Lovely Gran Turismo

Moss on Sunbeams

Sun­beam-Tal­bot had a good com­pe­ti­tion pedi­gree before the Sec­ond World War. But the firm was bought by the Rootes Group in 1935, and not much hap­pened for awhile. In 1952, Stir­ling Moss fin­ished sec­ond in a Sun­beam-Tal­bot 90 in the Monte Car­lo Rally—the high point that decade. “You wouldn’t believe how slow my Sun­beams were,” Sir Stir­ling lat­er told my friend, motor­ing writer Gra­ham Rob­son. “Yes I would!” Gra­ham replied.

Arrival of the Sun­beam Alpine sports car in 1959 made com­pe­ti­tion worth con­sid­er­ing. Rootes com­pe­ti­tions man­ag­er Nor­man Gar­rad had the idea that they could win some­thing at the clas­sic Twen­ty-four Hours of Le Mans endurance race.…

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