Category: Automotive

Collector Car Values: Clunkers and Others—A Sampler

Collector Car Values: Clunkers and Others—A Sampler

For 30 years I've written the bimonthly Values Guide for "Collectible Automobile," which for 40 years has consistently turned out quality articles and fine photography on collector cars. I write without a byline, hoping to avoid being denounced by owners who think their car is worth a lot more than the market says it is. But sometimes we make a mistakes....

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Why Packard Failed (2): The End of the Road, 1954-56

Why Packard Failed (2): The End of the Road, 1954-56

In reality, Packard’s crucial mistakes were made years before. After the war, when a company could sell anything on wheels, Packard could have reverted to type, rebuilding its reputation as a luxury automaker. Instead it pursued the lower-priced markets that had saved it in the Depression. Stemming from this marketing mistake was a series of product decisions that flew in the face of Packard’s proud heritage.

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Why Packard Failed (1): Patrician and Its Relatives 1951-53

Why Packard Failed (1): Patrician and Its Relatives 1951-53

James J. Nance's efforts to supplement the Patrician with more luxury Packards paid off in 1953—a testimonial to his determination. Advertising assumed a decided up-market look, and the results were agreeable. Calendar ’53 saw 81,000 cars, up by a third and the best since 1950. Sofari sogoody, as Churchill once said. But what next?

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