Automotive Archives - Richard M. Langworth

Virgil Exner, Part 2, Chrysler: Birth of the Tailfin

15 December 2024 Comments 0 Comments

With acres of glass, low beltlines and slim roof pillars, Exner’s 1957 Flite-Sweep Chrysler products were unchallenged by any rival and prefigured the shape of American cars for the next decade.The most important thing about them was their revolutionary lowness, which was no accident. Exner had demanded that they stand five inches lower than the ‘56s. Coupled with such innovations as “Torsion-Aire” ride, TorqueFlite automatic and potent V-8 engines, they represented a pinnacle, a company reborn. They were Virgil Exner’s finest hour.

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The Loewy Studios at Studebaker, Exner at right with Bob Bourke. Behind them are Bob Koto and Gordon Buehrig. (Photos from author’s collection)

Virgil Exner, Part 1, Studebaker: How Ex Marked His Spot

5 December 2024 Comments 0 Comments

At Studebaker, Exner and the Loewy Associates had revolutionary ideas: integral fenders, vast areas of curved glass, doors cut into the roof. Raymond Loewy detested the use of chrome as embellishment. He preferred slim, tapered shapes, and practical devices like glass or clear plastic headlamp covers to improve streamlining. Loewy also preached lightness, warning of the cost of excess weight in fuel consumption and performance. Throughout the studio, on walls, floors and ceilings, he posted signs reading: WEIGHT IS THE ENEMY.

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Confessions of a Rootes Autoholic

20 August 2024 Comments 0 Comments

Meet the Tiger: Remember, I’d been driving an Alpine, so the rest of this car seemed more or less familiar. At the Rootes showroom on Fifth Avenue, they rolled down the plate glass and gingerly drove to the waterfront. Then I got onto the East Side Drive and put my foot down. Lightning struck! I had one thought: I’ve got to get one of these!

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Facing Disaster with a Smile: The Dick Teague I Knew

5 March 2024 Comments 2 Comments

"So I told Red Lux to cut up the last Packard prototype. This welder had been there since the cornerstone, and was hanging on by his thumbnails. I came back and the pieces were lying all around like a bomb had gone off. It was probably the dirtiest trick I ever played but I said: 'My God, Red, what have you done? Not this one, man—the one over in the corner!' The poor guy had to have had a strong heart, because if he didn’t, he would have died right there. His face drained, and when I told him I was just kidding he chased me around the room. You’ve got to have a sense of humor in this business." —Dick Teague

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Cars & Churchill: Blood, Sweat & Gears (3): Humber…

25 October 2023 Comments 2 Comments

Churchill’s staff remembered the sense of urgency so characteristic of the man. In the old Humber, “Murray, the detective, would sit at [the chauffeur’s] side, quietly murmuring, ‘slow down here’ or ‘pull in to the left a little more,’” wrote Roy Howells, a male nurse. “At the back Sir Winston would be…tapping on the glass partition and calling out, ‘Go on!’ Whenever he felt Bullock was slow in overtaking he would lean forward and bellow, ‘Now!’ It does Bullock great credit that he never really took the chances his passenger would have liked….”

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The Tucker Story (No, It Wasn’t the Car to Beat Detroit)

21 July 2023 Comments 1 Comment

For all his brilliance, Preston Tucker "was out of his pond. He remained a stranger and perhaps even a threat to the SEC, and he didn’t know anyone in government. Preston was careless in some of his pencil-work, perhaps in a bit of his talk, too. Nevertheless. Tucker conceived an amazing automobile. Nevertheless, the government did overreact, despite all he did to earn it.

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Chequered Past: Of England and the Automobile

25 May 2023 Comments 2 Comments

It sounds irreligious, but I’ve never been able to relate to Ferraris. Give me a quirky English rig with an interesting pedigree and a shape you don’t see every day. There’s something about the smell of leather, the way the rain beads on the bonnet, that reminds you of the day when almost anybody in England could build a sports car, and most of them did. A worker in Coventry once said to me about the Triumph TR6: "It rides hard and smells of oil, mate. They just don't make cars like that any more!"

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What Price Tiffany? Ned Jordan and History’s Greatest Car Ad

5 April 2023 Comments 2 Comments

"We built the Playboy just for the fun of doing it. Stepped on it, and the dogs barked and the chickens ran.... The letters poured in. A girl in Ohio wrote: 'I don’t want a position with your Company. I just want to meet the man who wrote that advertisement. I am 23, blonde, weight 130. My wings are spread. Just say the world and I’ll fly to you.' I think the best things are written like that. You write as you feel…. Stephen Foster asked his brother to name a southern river to use in his song…rejected “Peedee” for the name “Suwanee.” Brother knew his geography, Stephen knew rhythm.... With the right copy you can get a smile out of the Sphinx."

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Indie Auto: Did Detroit Give Us the Dinosaurs?

15 March 2023 Comments 2 Comments

Detroit spent millions trying to understand what buyers wanted—and acted accordingly. It wasn’t a case of “Grosse Pointe myopians” dictating their preferences. Almost every failure—from the Henry J to the Edsel to the longer-wider-faster American Motors mid-60s models—was an example of product planners misreading market forces. Every notable success, from the early Rambler to the ponycar to the musclecar, was an example of getting it right. For whatever they built (and they built some pretty bad cars): Don’t blame Detroit. Blame us.

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Speedsdter — 1930 Packard Eight Model 734 Speedster Roadster at the 2018 Greenwich Concours d’Elegance. (Photo by Mr. Choppers, Creative Commons)

“One Brief Shining Moment”: Packard’s 1929-30 Speedster

4 February 2023 Comments 0 Comments

“For those who love speed coupled with utility features of general motoring, Packard builds its Speedsters. Perhaps it is the inherent flow of speed joined to the swift grace of smooth design that suggests these interesting body treatments. But Speedsters they all are, from test car to Runabout. For those who thrill to the maximum speed of an open car on an open road.” —Packard Motor Car Company

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