
“The Packard”: Ne Plus Ultra of Automotive House Organs (1)
The Packard, the most elegant periodical ever published by an automaker, spanned the Packard motorcar’s golden age. Dwight Heinmuller of The Packard Club spent many years tracking and scanning the rare copies. Saving The Packard for posterity, he is posting high-definition scans on the club website. Seventy-seven of the 110 issues are present, with more to come. Since that post includes only excerpts of my 1981 history of The Packard, I publish the full text in two parts herein. RML
1. The Packard: setting the standard, 1910-11“I am much pleased with the idea of publishing a periodical intended to circulate among all who are interested in Packard welfare,” wrote General Manager Alvan Macauley in June 1910.…