automotive design Archives - Richard M. Langworth

Virgil Exner, Part 2, Chrysler: Birth of the Tailfin

15 December 2024 Comments 0 Comments

With acres of glass, low beltlines and slim roof pillars, Exner’s 1957 Flite-Sweep Chrysler products were unchallenged by any rival and prefigured the shape of American cars for the next decade.The most important thing about them was their revolutionary lowness, which was no accident. Exner had demanded that they stand five inches lower than the ‘56s. Coupled with such innovations as “Torsion-Aire” ride, TorqueFlite automatic and potent V-8 engines, they represented a pinnacle, a company reborn. They were Virgil Exner’s finest hour.

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The Loewy Studios at Studebaker, Exner at right with Bob Bourke. Behind them are Bob Koto and Gordon Buehrig. (Photos from author’s collection)

Virgil Exner, Part 1, Studebaker: How Ex Marked His Spot

5 December 2024 Comments 0 Comments

At Studebaker, Exner and the Loewy Associates had revolutionary ideas: integral fenders, vast areas of curved glass, doors cut into the roof. Raymond Loewy detested the use of chrome as embellishment. He preferred slim, tapered shapes, and practical devices like glass or clear plastic headlamp covers to improve streamlining. Loewy also preached lightness, warning of the cost of excess weight in fuel consumption and performance. Throughout the studio, on walls, floors and ceilings, he posted signs reading: WEIGHT IS THE ENEMY.

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Facing Disaster with a Smile: The Dick Teague I Knew

5 March 2024 Comments 2 Comments

"So I told Red Lux to cut up the last Packard prototype. This welder had been there since the cornerstone, and was hanging on by his thumbnails. I came back and the pieces were lying all around like a bomb had gone off. It was probably the dirtiest trick I ever played but I said: 'My God, Red, what have you done? Not this one, man—the one over in the corner!' The poor guy had to have had a strong heart, because if he didn’t, he would have died right there. His face drained, and when I told him I was just kidding he chased me around the room. You’ve got to have a sense of humor in this business." —Dick Teague

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Brooks Stevens: The Seer Who Made Milwaukee Famous

10 June 2022 Comments 2 Comments

Picture Stevens, trailing a silk scarf, driving a very loud open sports car with what the British call “assurance.” Picture an army of gendarmerie, including aircraft. Failing to catch him, they block the road ahead. Now picture the nearest constable (seven feet tall as they all are). Jerking his thumb at the Excalibur’s sartorially splendid driver, he shouts: YOU—OUT! Kip paid his fine. It was substantial.

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