“The Packard”: Ne Plus Ultra of Automotive House Organs (2)
Today its old yellowed pages are an infinitesimal microcosm of what was a great company at the height of success, more valuable than the sterile if luxurious sales brochures. The last page of the last issue showed a majestic Deluxe Eight, pictured front-on, a testimonial to Packard integrity. Beneath it was a two-line statement that summarized the work of those who had created the finest automotive house organ in history: “This magazine reaches you as another evidence of our interest in your Packard ownership.’’
