Tag: The Packard Magazine

“The Packard”: Ne Plus Ultra of Automotive House Organs (2)

“The Packard”: Ne Plus Ultra of Automotive House Organs (2)

Today its old yellowed pages are an infinitesimal microcosm of what was a great company at the height of success, more valuable than the sterile if luxurious sales brochures. The last page of the last issue showed a majestic Deluxe Eight, pictured front-on, a testimonial to Packard integrity. Beneath it was a two-line statement that summarized the work of those who had created the finest automotive house organ in history: “This magazine reaches you as another evidence of our interest in your Packard ownership.’’

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“The Packard”: Ne Plus Ultra of Automotive House Organs (1)

“The Packard”: Ne Plus Ultra of Automotive House Organs (1)

The Q&A column ended with a confessional: "After this severe mental strain the Query Editor is working on the higher mathematics and differential calculus as a mild form of relaxation." And that was the whole idea, wasn't it? The Packard was a celebration—of all that was best in a young, dynamic company.  The grand marque couldn't have had a better champion.

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