Why Studebaker Failed: In the End, It is Always Management
Why did Studebaker go out of business? I have your book Studebaker 1946-1966, originally published as Studebaker: The Postwar Years. I worked for the old company at the end in Hamilton, Ontario. Your book brought back memories of many old Studebaker hands. Stylists Bob Doehler and Bob Andrews were good friends about my age.
I am looking forward to the last chapter discussing how Studebaker went wrong, especially since I also have theories. It would fun to compare notes. I often quote from your book: “For many years, Raymond Loewy Associates would be the only thing standing between Studebaker and dull mediocrity.”…
