Virgil Exner, Part 1, Studebaker: How Ex Marked His Spot
At Studebaker, Exner and the Loewy Associates had revolutionary ideas: integral fenders, vast areas of curved glass, doors cut into the roof. Raymond Loewy detested the use of chrome as embellishment. He preferred slim, tapered shapes, and practical devices like glass or clear plastic headlamp covers to improve streamlining. Loewy also preached lightness, warning of the cost of excess weight in fuel consumption and performance. Throughout the studio, on walls, floors and ceilings, he posted signs reading: WEIGHT IS THE ENEMY.
