Tag: Packard

Why Studebaker Failed: In the End, It is Always Management

Why Studebaker Failed: In the End, It is Always Management

Why did Stude­bak­er go out of busi­ness? I have your book Stude­bak­er 1946-1966, orig­i­nal­ly pub­lished as Stude­bak­er: The Post­war Years. I worked for the old com­pa­ny at the end in Hamil­ton, Ontario. Your book brought back mem­o­ries of many old Stude­bak­er hands. Styl­ists Bob Doehler and Bob Andrews were good friends about my age.

I am look­ing for­ward to the last chap­ter dis­cussing how Stude­bak­er went wrong, espe­cial­ly since I also have the­o­ries. It would fun to com­pare notes. I often quote from your book: “For many years, Ray­mond Loewy Asso­ciates would be the only thing stand­ing between Stude­bak­er and dull mediocrity.”…

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The Packard Adventures of Howard A. “Dutch” Darrin, Part 2

The Packard Adventures of Howard A. “Dutch” Darrin, Part 2

A chance met­ing with Dar­ryl Zanuck brought Dar­rin back to America—at exact­ly the right time. The cus­tom coach­build­ing busi­ness was wan­ing, semi-cus­toms were in, and Packard need­ed a new body style. Con­tin­ued from Part 1…

Part 2

Excerpt: For full text and illus­tra­tions and a ros­ter of Packard Dar­rins, see The Auto­mo­bile, May 2017. 

Dar­rin fre­quent­ly hob­nobbed with the Good and the Great. One day in 1934, at the Paris Polo Club, a club direc­tor approached: “There’s an Amer­i­can out on the play­ground with a horse and polo mal­let; please see if you can help him.” Dutch went out and met film pro­duc­er Dar­ryl Zanuck—who invit­ed him to Hol­ly­wood.…

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All the Luck: Howard A. “Dutch” Darrin, Part 1

All the Luck: Howard A. “Dutch” Darrin, Part 1

Dutch Dar­rin was supreme­ly lucky—and one of the most charm­ing things about him was that he nev­er ceased say­ing so.

Part 1

Excerpt only. For full text and illus­tra­tions and a ros­ter of Packard Dar­rins, see The Auto­mo­bile, May 2017. 

Look­ing back on the pre­vi­ous cen­tu­ry, the his­to­ri­an Arthur M. Schlesinger, Jr. reflect­ed that indi­vid­u­als do make a dif­fer­ence: “In Decem­ber 1931 Churchill, cross­ing Fifth Avenue in New York City, looked in the wrong direc­tion and was knocked down by an auto­mo­bile. Four­teen months lat­er Franklin Roo­sevelt was fired on by an assassin….Would the next two decades have been the same had the car killed Churchill in 1931 and the bul­let killed Roo­sevelt in 1933?”…

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Joe Frazer, Father of the Jeep, Part 1

Joe Frazer, Father of the Jeep, Part 1

In 2011, Joseph Wash­ing­ton Fraz­er (1892-1971) was induct­ed, belat­ed­ly, into the Auto­mo­tive Hall of Fame, with his erst­while part­ner, Hen­ry J. Kaiser, co-founders of the world’s fourth-largest auto man­u­fac­tur­er dur­ing 1946-48. This arti­cle is updat­ed from the remem­brance I wrote of JWF, cre­ator of the Jeep. For more on Fraz­er, see my book, Kaiser-Fraz­er: Last Onslaught on Detroit.

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On August 7th, 1971,  the auto indus­try lost a cher­ished son. Joe Frazer—mechanic, instruc­tor, financier, sales­man, pres­i­dent and board chair­man in a half dozen com­pa­nies, one of the few remain­ing giants of the clas­sic era of Amer­i­can car-build­ing, passed away from can­cer at his home, “High Tide,” in New­port, Rhode Island, aged 79.…

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