Tag: Brooks Stevens

Brooks Stevens: The Seer Who Made Milwaukee Famous

Brooks Stevens: The Seer Who Made Milwaukee Famous

Picture Stevens, trailing a silk scarf, driving a very loud open sports car with what the British call “assurance.” Picture an army of gendarmerie, including aircraft. Failing to catch him, they block the road ahead. Now picture the nearest constable (seven feet tall as they all are). Jerking his thumb at the Excalibur’s sartorially splendid driver, he shouts: YOU—OUT! Kip paid his fine. It was substantial.

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Why Studebaker Failed: In the End, It is Always Management

Why Studebaker Failed: In the End, It is Always Management

Why did Stude­bak­er go out of busi­ness? I have your book Stude­bak­er 1946-1966, orig­i­nal­ly pub­lished as Stude­bak­er: The Post­war Years. I worked for the old com­pa­ny at the end in Hamil­ton, Ontario. Your book brought back mem­o­ries of many old Stude­bak­er hands. Styl­ists Bob Doehler and Bob Andrews were good friends about my age.

I am look­ing for­ward to the last chap­ter dis­cussing how Stude­bak­er went wrong, espe­cial­ly since I also have the­o­ries. It would fun to com­pare notes. I often quote from your book: “For many years, Ray­mond Loewy Asso­ciates would be the only thing stand­ing between Stude­bak­er and dull mediocrity.”…

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