Churchill on Jargon: The Language as We Mangle It
A friend sends a letter from a planning firm, “reaching out” to his homeowners association. The planners seek a consultant contract. They promise “awesome” results. Their proposals are so full of jargon that my friend wondered what Churchill would make of it. The letter contains many sentences Churchill would have deplored:
“The committee tasked us with the planning and completion of an inclusive and productive process.”
“General understanding offers guidance for the implementation committee.”
And: “An outward and honest marketing position achieves awesome goals…”
“Tasked,” of course, is a new verb, converted from the noun “task” by modern Newspeak.…