Kaiser-Frazer and the Making of Automotive History, Part 1
The two things Joe Frazer was most proud of said a lot about him. The first was that at peak, they had 20,000 people working. The second was that 100,000 cars bore his name. He also said something about the auto industry I will never forget: “There’s so much money going out the window every day in this business, that if you’re not careful you’ll lose your shirt.” That, of course, is exactly what happened to Kaiser-Frazer.
