Tag: jargon

Churchill on Jargon: “Let Us Have an End to This Grimace”

Churchill on Jargon: “Let Us Have an End to This Grimace”

Churchill said, “Short words are best, and the old words, when short, are best of all.” How would that peerless practitioner of English, would react to the kind of language around us today? We can imagine what he would think about substituting fashionable jargon like “challenges” for “handicaps” or “issues” for “difficulties.” What would he make of that stand-by cliché “reaching out”? Oh dear....

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Churchill on Jargon: The Language as We Mangle It

Churchill on Jargon: The Language as We Mangle It

Jargon and Monkey Motion

A friend sends a let­ter from a plan­ning firm, “reach­ing out” to his home­own­ers asso­ci­a­tion. The plan­ners seek a con­sul­tant con­tract. They promise “awe­some” results. Their pro­pos­als are so full of jar­gon that my friend won­dered what Churchill would make of it. The let­ter con­tains many sen­tences Churchill would have deplored:

“The com­mit­tee tasked us with the plan­ning and com­ple­tion of an inclu­sive and pro­duc­tive process.”

“Gen­er­al under­stand­ing offers guid­ance for the imple­men­ta­tion committee.”

And: “An out­ward and hon­est mar­ket­ing posi­tion achieves awe­some goals…”

“Tasked,” of course, is a new verb, con­vert­ed from the noun “task” by mod­ern Newspeak.…

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