American Motors Archives - Richard M. Langworth

Facing Disaster with a Smile: The Dick Teague I Knew

5 March 2024 Comments 2 Comments

"So I told Red Lux to cut up the last Packard prototype. This welder had been there since the cornerstone, and was hanging on by his thumbnails. I came back and the pieces were lying all around like a bomb had gone off. It was probably the dirtiest trick I ever played but I said: 'My God, Red, what have you done? Not this one, man—the one over in the corner!' The poor guy had to have had a strong heart, because if he didn’t, he would have died right there. His face drained, and when I told him I was just kidding he chased me around the room. You’ve got to have a sense of humor in this business." —Dick Teague

Indie Auto: Did Detroit Give Us the Dinosaurs?

15 March 2023 Comments 2 Comments

Detroit spent millions trying to understand what buyers wanted—and acted accordingly. It wasn’t a case of “Grosse Pointe myopians” dictating their preferences. Almost every failure—from the Henry J to the Edsel to the longer-wider-faster American Motors mid-60s models—was an example of product planners misreading market forces. Every notable success, from the early Rambler to the ponycar to the musclecar, was an example of getting it right. For whatever they built (and they built some pretty bad cars): Don’t blame Detroit. Blame us.