Tag: Stephen Foster

Jordan, Part 4: “Somewhere West of Laramie”

Jordan, Part 4: “Somewhere West of Laramie”

Jordan died in 1958, the original romancer of the automobile. His “Golden Girl from Somewhere” never aged. Through Ned's words, she’s still there in our collective memory: "When the Spring is on the mountain and the day is at the door…leave the hot pavements of the town. Then heigh-ho!…for the open road. Five roads to the right, five roads to the left…and you’ll greet the rising sun in El Dorado."

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Jordan, Part 3: “What Price Tiffany?”

Jordan, Part 3: “What Price Tiffany?”

Con­tin­ued from Part 2…

The Jor­dan Motor Car Com­pa­ny began with­out a fac­to­ry. In Detroit, chief engi­neer Rus­sell Begg devel­oped a body to wrap around a six-cylin­der Con­ti­nen­tal engine. Final­ly Ned paid $50,000 for a five-acre site in Cleve­land, and by ear­ly July 1915 Jor­dans were com­ing off the line.

Jor­dan quick­ly rec­og­nized the closed car mar­ket and added a sedan and coupe in 1917. By 1918 he was build­ing 5000 cars a year, heady busi­ness for a small inde­pen­dent in those days. Plant space was expand­ed, bonus­es paid. Then in April 1919 came the first Jor­dan Play­boy. Hard­ly any­body noticed at first—but Ned was inspired:

Danc­ing one night at the May­field Coun­try Club, Cleve­land, with a real out­door girl, Eleanor Bor­ton.…

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Jordan, Part 2: Ned Jordan and his Mother Kate

Jordan, Part 2: Ned Jordan and his Mother Kate

Con­tin­ued from Part 1

Edward S. Jor­dan was born in 1882, the only boy in a fam­i­ly of six, in the lum­ber town of Mer­rill, Wis­con­sin: talk­a­tive, brash, a lit­tle bit rude, with heaps of deter­mi­na­tion but lit­tle mon­ey. He wore white spats and bright ties and well-tai­lored suits, but he wasn’t a huck­ster. He had style, like the cars he built and the words he wrote.

Work­ing his way through the Uni­ver­si­ty of Wis­con­sin as a news­pa­per reporter, Jor­dan dis­cov­ered a tal­ent for words. His sales and adver­tis­ing know-how was learned with the help of two peo­ple: his moth­er and John Hen­ry Patterson.…

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