Tag: Alvan Macauley

“The Packard”: Ne Plus Ultra of Automotive House Organs (1)

“The Packard”: Ne Plus Ultra of Automotive House Organs (1)

The Packard, the most ele­gant peri­od­i­cal ever pub­lished by an automak­er, spanned the Packard motorcar’s gold­en age. Dwight Hein­muller of The Packard Club spent many years track­ing and scan­ning the rare copies. Sav­ing The Packard for pos­ter­i­ty, he is post­ing high-def­i­n­i­tion scans on the club web­site. Sev­en­ty-sev­en of the 110 issues are present, with more to come. Since that post includes only excerpts of my 1981 his­to­ry of The Packard, I pub­lish the full text in two parts here­in. RML

1. The Packard: setting the standard, 1910-11

“I am much pleased with the idea of pub­lish­ing a peri­od­i­cal intend­ed to cir­cu­late among all who are inter­est­ed in Packard wel­fare,” wrote Gen­er­al Man­ag­er Alvan Macauley in June 1910.…

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The Packard Adventures of Howard A. “Dutch” Darrin, Part 2

The Packard Adventures of Howard A. “Dutch” Darrin, Part 2

A chance met­ing with Dar­ryl Zanuck brought Dar­rin back to America—at exact­ly the right time. The cus­tom coach­build­ing busi­ness was wan­ing, semi-cus­toms were in, and Packard need­ed a new body style. Con­tin­ued from Part 1…

Part 2

Excerpt: For full text and illus­tra­tions and a ros­ter of Packard Dar­rins, see The Auto­mo­bile, May 2017. 

Dar­rin fre­quent­ly hob­nobbed with the Good and the Great. One day in 1934, at the Paris Polo Club, a club direc­tor approached: “There’s an Amer­i­can out on the play­ground with a horse and polo mal­let; please see if you can help him.” Dutch went out and met film pro­duc­er Dar­ryl Zanuck—who invit­ed him to Hol­ly­wood.…

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