Tag: Raymond Loewy

Why Studebaker Failed: In the End, It is Always Management

Why Studebaker Failed: In the End, It is Always Management

Why did Stude­bak­er go out of busi­ness? I have your book Stude­bak­er 1946-1966, orig­i­nal­ly pub­lished as Stude­bak­er: The Post­war Years. I worked for the old com­pa­ny at the end in Hamil­ton, Ontario. Your book brought back mem­o­ries of many old Stude­bak­er hands. Styl­ists Bob Doehler and Bob Andrews were good friends about my age.

I am look­ing for­ward to the last chap­ter dis­cussing how Stude­bak­er went wrong, espe­cial­ly since I also have the­o­ries. It would fun to com­pare notes. I often quote from your book: “For many years, Ray­mond Loewy Asso­ciates would be the only thing stand­ing between Stude­bak­er and dull medi­oc­rity.”…

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Should this have been the “Step-down” Hudson?

Should this have been the “Step-down” Hudson?

Read­er Brent Hinde writes about my Hud­son book, The Clas­sic Post­war Years (1977, reprint­ed 1993). Very kind of him, since it’s the first men­tion of that book in decades.

Recent­ly at an estate sale I picked up the book and found it an excel­lent read. On page 38 is a ter­rif­ic sketch of a car that should have been built, rather than the design man­age­ment chose. My ques­tion is: Who drew that sketch? Are there more draw­ings like that in exis­tence? It would make a great guide for a project car.

Hudson’s styling team

The draw­ing (top) shows a crisper shape than the pro­duc­tion 1948 Hud­son.…

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Kaiser Capers: Memories of Howard A. “Dutch” Darrin, Part 3

Kaiser Capers: Memories of Howard A. “Dutch” Darrin, Part 3

Kaiser-Fraz­er, the post­war won­der com­pa­ny, pre­sent­ed Dutch with many opportunities—and as many frus­tra­tions. Con­clud­ed from Part 2

Part 3

Excerpt: For the com­plete arti­cle and illus­tra­tions, refer to The Auto­mo­bile, May 2017. 

Postwar Kaiser and Frazer

Dutch had an earthy vocab­u­lary, and his meth­ods of work were forth­right with a touch of reck­less­ness. He need­ed these qual­i­ties when, after the war, he pre­sent­ed him­self to his old friend Joe Fraz­er, father of the wartime Jeep, to offer designs for the all-new cars Fraz­er was plan­ning, in part­ner­ship with Hen­ry J. Kaiser. His basic lines were accept­ed, but mod­i­fied on the way to pro­duc­tion.…

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