In reality, Packard’s crucial mistakes were made years before. After the war, when a company could sell anything on wheels, Packard could have reverted to type, rebuilding its reputation as a luxury automaker. Instead it pursued the lower-priced markets that had saved it in the Depression. Stemming from this marketing mistake was a series of product decisions that flew in the face of Packard’s proud heritage.
James J. Nance's efforts to supplement the Patrician with more luxury Packards paid off in 1953—a testimonial to his determination. Advertising assumed a decided up-market look, and the results were agreeable. Calendar ’53 saw 81,000 cars, up by a third and the best since 1950. Sofari sogoody, as Churchill once said. But what next?
Clarence B. “Bud” Juneau, the Packard Club’s longtime Vice President for publications, passed away March 25th, leaving his many friends bereft. This was my contribution to a special edition of The Packard Cormorant, Fourth Quarter 2021, published in his honor. —RML
Memories of Bud
Bud Juneau gave me my first real job. I don’t mean “work,” the things we do for some entity which pays us. I mean what we do individually, hoping for pay and solely responsible for success or failure. For me, this began with Bud.