Tag: Packard cars

Why Packard Failed (2): The End of the Road, 1954-56

Why Packard Failed (2): The End of the Road, 1954-56

In reality, Packard’s crucial mistakes were made years before. After the war, when a company could sell anything on wheels, Packard could have reverted to type, rebuilding its reputation as a luxury automaker. Instead it pursued the lower-priced markets that had saved it in the Depression. Stemming from this marketing mistake was a series of product decisions that flew in the face of Packard’s proud heritage.

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Why Packard Failed (1): Patrician and Its Relatives 1951-53

Why Packard Failed (1): Patrician and Its Relatives 1951-53

James J. Nance's efforts to supplement the Patrician with more luxury Packards paid off in 1953—a testimonial to his determination. Advertising assumed a decided up-market look, and the results were agreeable. Calendar ’53 saw 81,000 cars, up by a third and the best since 1950. Sofari sogoody, as Churchill once said. But what next?

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Packard Tales and Memories of Bud Juneau

Packard Tales and Memories of Bud Juneau

Clarence B. “Bud” Juneau, the Packard Club’s long­time Vice Pres­i­dent for pub­li­ca­tions, passed away March 25th, leav­ing his many friends bereft. This was my con­tri­bu­tion to a spe­cial edi­tion of The Packard Cor­morant, Fourth Quar­ter 2021, pub­lished in his hon­or. —RML

Memories of Bud

Bud Juneau gave me my first real job. I don’t mean “work,” the things we do for some enti­ty which pays us. I mean what we do indi­vid­u­al­ly, hop­ing for pay and sole­ly respon­si­ble for suc­cess or fail­ure. For me, this began with Bud.

In 1975 I resigned as senior edi­tor at Auto­mo­bile Quar­ter­ly and set out to be an inde­pen­dent motor­ing writer.…

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