"We built the Playboy just for the fun of doing it. Stepped on it, and the dogs barked and the chickens ran.... The letters poured in. A girl in Ohio wrote: 'I don’t want a position with your Company. I just want to meet the man who wrote that advertisement. I am 23, blonde, weight 130. My wings are spread. Just say the world and I’ll fly to you.' I think the best things are written like that. You write as you feel…. Stephen Foster asked his brother to name a southern river to use in his song…rejected “Peedee” for the name “Suwanee.” Brother knew his geography, Stephen knew rhythm.... With the right copy you can get a smile out of the Sphinx."