James J. Nance's efforts to supplement the Patrician with more luxury Packards paid off in 1953—a testimonial to his determination. Advertising assumed a decided up-market look, and the results were agreeable. Calendar ’53 saw 81,000 cars, up by a third and the best since 1950. Sofari sogoody, as Churchill once said. But what next?
"There are two ways in which a gigantic debt may be spread over new decades and future generations. There is the right and healthy way; and there is the wrong and morbid way. The wrong way is to fail to make the utmost provision for amortisation which prudence allows, to aggravate the burden of the debts by fresh borrowings, to live from hand to mouth and from year to year, and to exclaim with Louis XV: 'After me, the deluge!'” —WSC, 1927
Clementine Churchill dramatic word-picture of Russia’s devastation remind us of Winston’s words to her about war: “I feel more deeply every year—and can measure the feeling here in the midst of arms—what vile and wicked folly and barbarism it all is.”