Month: August 2011

Jordan, Part 2: Ned Jordan and his Mother Kate

Jordan, Part 2: Ned Jordan and his Mother Kate

Ned Jor­dan in 1914 (Wiki­me­dia)

Con­tin­ued from Part 1

Edward S. Jor­dan was born in 1882, the only boy in a fam­i­ly of six, in the lum­ber town of Mer­rill, Wis­con­sin: talk­a­tive, brash, a lit­tle bit rude, with heaps of deter­mi­na­tion but lit­tle mon­ey. He wore white spats and bright ties and well-tai­lored suits, but he wasn’t a huck­ster. He had style, like the cars he built and the words he wrote.

Work­ing his way through the Uni­ver­si­ty of Wis­con­sin as a news­pa­per reporter, Jor­dan dis­cov­ered a tal­ent for words. His sales and adver­tis­ing know-how was learned with the help of two peo­ple: his moth­er and John Hen­ry Pat­ter­son.…

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Jordan, Part 1: The Greatest Car Ad in History

Jordan, Part 1: The Greatest Car Ad in History

The great­est adver­tise­ment in the his­to­ry of the auto­mo­bile, “Some­where West of Laramie,” was writ­ten for a con­ven­tion­al car dur­ing a dull era and a duller econ­o­my, by a cocky lit­tle 40-year-old red­head, Edward S. Jor­dan.

In con­tem­po­rary jar­gon the Jor­dan was “assem­bled”: “an extreme­ly neat machine, the prin­ci­pal com­po­nents of which are con­struct­ed by spe­cial­ists,” as an Eng­lish mag­a­zine kind­ly put it. “We nev­er were auto­mo­bile man­u­fac­tur­ers,” Jor­dan admit­ted in a 1945 mono­graph, The Inside Sto­ry of Adam and Eve

We were pio­neers of a new tech­nique in assem­bly pro­duc­tion, cus­tom style sales and adver­tis­ing.…

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“Enemies of Civilization”: Not Churchill’s

“Enemies of Civilization”: Not Churchill’s

In a 1920 arti­cle,  “Zion­ism ver­sus Bol­she­vism,” Churchill not­ed that many lead­ing Bol­she­viks were Jews. Colum­nist Roger Cohen is now read­ing this to mean that Churchill con­sid­ered Jews ene­mies of civ­i­liza­tion.

Quot­ing Churchill out of con­text has become a hob­by among those deter­mined to find among his 15 mil­lion words exact­ly what they hope to find, instead of what he wrote or said. Roger Cohen is too respect­ed a writer to be among them.

In “Jews in a Whis­per” (New York Times Sun­day Review, 21 August 2011), Mr. Cohen argues  that “Jews, with their his­to­ry, can­not become the sys­tem­at­ic oppres­sors of anoth­er peo­ple.” Fair enough, but in recount­ing the his­tor­i­cal antipa­thy to Jews, why do we need to twist Churchill’s words to make the point?….…

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